Despite the pre-Covid-19 difficulties large crowds of visitors came to our stand created in collaboration with EKA
The design of our stand at Euroshop 2020 is the result of a close collaboration with the well-known manufacturer of industrial ovens EKA. Fortunately, this new partnership has led to the desired results: an excellent turnout of public with a cross-cutting interest in both the ovens as well as the self-service displays. Despite the general concern resulting from the worrying rumors about the expansion of Covid-19 in China the fair took place regularly reaching the usual standards. The visitors we received on our stand expressed great interest in all the wooden exhibitors presented. Particular attention was given to the brand new and innovative electronic self-service bakery display “Bakery Touch“. Bakery Touch is an automated panoramic display with compartment opening via touch system. Passing the hand the desired compartment opens automatically. The compartment closes automatically, thanks to sensors connected to an electronic card when the person moves away.
Retailers invest in emotionalisation and digitalisation. Top theme: linking online with offline shopping. Focus on sustainability. Accompanying Stages and Specials received very well.
The World’s No.1 Retail Trade Fair, EuroShop 2020, drew to a close on Thursday (20 February 2020) after five successful days in Düsseldorf: 2,300 exhibitors from 57 nations reported of very good leads and concluded business deals. Furthermore, lively follow-up business is expected. 94,000 visitors travelled to the Rhine to gather information on the line-up of products, trends and concepts for retailers and their partners featured in 16 exhibition halls.
“We are delighted that EuroShop once again successfully proved to be the most relevant platform for the global retail community when it comes to trends, inspirations and networking. Our exhibitors deserve the highest praise for their loyalty. With their innovative power they again proved the major attraction for an entire industry,” said Erhard Wienkamp, Managing Director at Messe Düsseldorf, voicing his great satisfaction with EuroShop 2020 results.
Exhibitors especially applauded the high international attendance at EuroShop. 70% of the EuroShop audience travelled to Düsseldorf from abroad. Large delegations came for example from Brazil, Australia and New Zealand. Trade visitors from a total of 142 countries attended EuroShop 2020.
“This high level of international interest clearly documents the dynamism of the global retail world and the exceptional position EuroShop enjoys as its economic engine,” said Michael Gerling, Chairman of the EuroShop Advisory Board and CEO of the EHI Retail Institute Cologne.
“The success of eCommerce is a real encouragement for retailers: they have understood they have to give their shoppers good reasons beyond the ranges to enter their stores. This competition has taken retail as a whole to the next quality level. Investment is being made in shop fitting so as to create customer journeys,” explains Gerling who adds: “Beyond this, retail digitalisation is booming. It enables retailers to offer their shoppers even more services and link online and offline channels, on the one hand, while simplifying process flows, logistics and lots more, on the other.” At EuroShop 2020 digital transformation was therefore a key focus, also in terms of achieving the highest energy efficiency and sustainability possible.
Exhibitors underlined the high level of expertise among visitors at the event, especially their pronounced decision-making powers, because 70% of the trade fair guests were in international top management. Many of them also used their visit to EuroShop to learn about best practice cases and forward-looking trends in retail at the in total eight Stages. The varied programme of lectures held on the individual Stages on such topics as Retail Technology, Architecture and Store Design or Expo & Event was well attended across the board. Meeting with the same high level of approval were the numerous Specials at EuroShop, including the Start-up Hub, the Designer Village and Premium City.
Numbers speak for themselves here: 96% of trade fair visitors were satisfied with their visit to the trade fair. Just as many confirmed the outstanding position of EuroShop as a trend barometer, networking platform and largest event for the retail sectors.
Due to the current situation associated with the Coronavirus 19.000 visitors less attended this time than at the record event 2017.
The next EuroShop will be held in Düsseldorf from 26 February to 2 March 2023.